How to Bring Readers into an Experience

How to Bring Readers into an Experience

Language is symbolic. Words can’t possibly capture the essence of the person, place or thing they represent. That’s why people abuse adjectives and adverbs, to try and convey a noun or verb more precisely. But the word “cat,” for example, is...
Brand Time Travel: Vision Stories

Brand Time Travel: Vision Stories

What if you could get people as excited about reading your business or development plan as they are about the novel they’ve just ordered from Amazon? We’re all familiar with vision statements – the brief, well-intentioned paragraph that describes a...
My gift book for cat lovers, P.S. I Love You More Than Tuna, is now available!!Learn more
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