Brand Time Travel: Vision Stories

Brand Time Travel: Vision Stories

What if you could get people as excited about reading your business or development plan as they are about the novel they’ve just ordered from Amazon? We’re all familiar with vision statements – the brief, well-intentioned paragraph that describes a...

Ditch the Jargon

The other day, a friend sent me a job posting from a well-known technology company. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My...
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