by Sarah | Aug 4, 2014 | Creativity, Writing
We’re all familiar with the law of diminishing returns: After a certain amount of time, the effort expended on a task yields fewer and fewer results. This is as true of creative work as it is of physical labor. And if you keep pushing, eventually both brain and body...
by Sarah | Apr 3, 2014 | Writing
One of the benefits of having worked in so many mediums – print, television, stage, online, stand-alone interactive and film – is that I’ve learned a variety of storytelling techniques that are transferable among platforms. There’s something in the combination of...
by Sarah | Mar 24, 2014 | Editing, Writing
If you’ve studied psychology (or ever watched Lie to Me), you’ll know that microexpressions are split-second facial expressions that we’re not aware of making, but which reveal our true feelings about a given conversation. Although most people can’t consciously...
by Sarah | Mar 21, 2014 | Creativity, Writing
What if you could get people as excited about reading your business or development plan as they are about the novel they’ve just ordered from Amazon? We’re all familiar with vision statements – the brief, well-intentioned paragraph that describes a...
by Sarah | Mar 19, 2014 | Editing, Writing
The other day, a friend sent me a job posting from a well-known technology company. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My...
