The Law of Increasing Flow

The Law of Increasing Flow

We’re all familiar with the law of diminishing returns: After a certain amount of time, the effort expended on a task yields fewer and fewer results. This is as true of creative work as it is of physical labor. And if you keep pushing, eventually both brain and body...
Cinematic Writing

Cinematic Writing

One of the benefits of having worked in so many mediums – print, television, stage, online, stand-alone interactive and film – is that I’ve learned a variety of storytelling techniques that are transferable among platforms. There’s something in the combination of...
Verbal Microexpressions

Verbal Microexpressions

If you’ve studied psychology (or ever watched Lie to Me), you’ll know that microexpressions are split-second facial expressions that we’re not aware of making, but which reveal our true feelings about a given conversation. Although most people can’t consciously...
Brand Time Travel: Vision Stories

Brand Time Travel: Vision Stories

What if you could get people as excited about reading your business or development plan as they are about the novel they’ve just ordered from Amazon? We’re all familiar with vision statements – the brief, well-intentioned paragraph that describes a...

Ditch the Jargon

The other day, a friend sent me a job posting from a well-known technology company. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My...
I'm working on a different kind of project right now—if you love cats, you'll love this.Take a look.
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