Ditch the Jargon

The other day, a friend sent me a job posting from a well-known technology company. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My...

Show, Don’t Tell (for Business)

One of the fundamentals of narrative writing is “show, don’t tell.” People retain stories and scenes better than they do a list of facts. Stories resonate more deeply with readers, creating more of an emotional engagement with the material at hand. For example,...
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