by Sarah | Mar 19, 2014 | Editing, Writing
The other day, a friend sent me a job posting from a well-known technology company. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My...
by Sarah | Mar 16, 2014 | Editing, Writing
One of the fundamentals of narrative writing is “show, don’t tell.” People retain stories and scenes better than they do a list of facts. Stories resonate more deeply with readers, creating more of an emotional engagement with the material at hand. For example,...
