Cutting Through the Woo

Cutting Through the Woo

A while back, I wondered about the origins of the phrase “woo-woo” (often shortened, including by me, as “woo”). In my mind, I heard the sound produced by a theremin—an instrument used to create ‘outer space’ sound effects for 1950s and 1960s sci-fi movies—and in the...

Ditch the Jargon

The other day, a friend sent me a job posting from a well-known technology company. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My...
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