Why Authority isn’t the Same as Credibility

Why Authority isn’t the Same as Credibility

This post is primarily for authors of practical nonfiction. However, vulnerability and bringing oneself on the page is an essential tool for connecting with readers regardless of your nonfiction genre. In some types of writing it’s optional (if you’re writing an...
How Resonant Storytelling Weaves Magic and Logic

How Resonant Storytelling Weaves Magic and Logic

Resonant storytelling includes a mixture of magic and logic, of possibility and practicality. Many nonfiction writers get trapped in one side or the other. Scientists and corporate types become overly attached to jargon and traditional logic out of a fear of being...
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