Why Authority isn’t the Same as Credibility

Why Authority isn’t the Same as Credibility

This post is primarily for authors of practical nonfiction. However, vulnerability and bringing oneself on the page is an essential tool for connecting with readers regardless of your nonfiction genre. In some types of writing it’s optional (if you’re writing an...
How to Bring Readers into an Experience

How to Bring Readers into an Experience

Language is symbolic. Words can’t possibly capture the essence of the person, place or thing they represent. That’s why people abuse adjectives and adverbs, to try and convey a noun or verb more precisely. But the word “cat,” for example, is...

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