by Sarah | Mar 24, 2014 | Editing, Writing
If you’ve studied psychology (or ever watched Lie to Me), you’ll know that microexpressions are split-second facial expressions that we’re not aware of making, but which reveal our true feelings about a given conversation. Although most people can’t consciously...
by Sarah | Mar 19, 2014 | Editing, Writing
The other day, a friend sent me a job posting from a well-known technology company. The first sentence included the phrase “creates top-of-the-funnel content to drive form completes, engagement and establish thought leadership status.” I nearly broke out in hives. My...
by Sarah | Mar 5, 2014 | Editing, Writing
As writers, we work painstakingly to craft beautiful sentences, paragraphs and stories. And then there comes a time when an editor says we need to cut 1200 words, or a client wants us to “tighten it up,” and the horror of having to delete those beautiful pieces often...
